GIRO
GIRO // Bike Gear Guides
Director
A fun and fresh Youtube Series geared toward new cyclists with an energetic, social-inspired execution. Trailers below, check out the full-length videos on the Giro youtube channel. Discover how you can enhance your cycling experience by learning about the best apparel, footwear, and helmets to optimize your ride from GIRO.
Helmets
With Gemma snapping between helmets, a confusing myriad of options becomes clear, easy to understand, and fun to shop for! We paired these playful transitions with sleek cut-ins of product details to break down complicated tech features in an engaging way.
Apparel
With our Apparel Basics episode, we wanted to break down all the confusing jargon of cycling apparel in a fun and approachable way. We brought in Tiktok-inspired outfit transitions to modernize the idea of cycling apparel—a type of clothing that’s often viewed as stuffy or unfashionable.
Footwear
While there are countless types of cycling shoes available on the market, choosing a pair that is suitable for your specific needs can be a daunting task. In this episode, we shared a real-life anecdote from Gemma (our host) in order to alleviate some of the stigma around cycling shoes. The result? An on-trend message that makes newer riders feel accepted, no matter what their shoe of choice.
Team Credits:
Creative and Production: Amiga Studio
Directors: Ginger Boyd, Naohmi Monroe
DP: Cesar Alvarez
Editor: Sophie Kornberg
Gaffer: Jeff Cerritos
Set Design: Casha Doemland
Design Assist: Haylie Harwood
HMU: Marina Migliaccio
Talent: Gemma Bachmann