the MIRROR

the MIRROR // Studio Build

Creative Lead

DOMO sought to empower the home fitness company to easily produce custom, interactive, cinema-grade live content for their consumers. Working from a re-defined brand positioning, two stages and four new camera angles were paired with an LED wall, for on-camera brand integration and user connectivity, and a unique collection of lighting design looks to flatter and empower each instructor.

Team Credits:

Collaboration Company: DOMO

Executive Creative Director: Andre Stringer

Creative Lead: Ginger Boyd

DP: Eric Ulbrich

Programmer: Kyle Soble

Producer: Dawn Fidrick


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