the MIRROR
the MIRROR // Studio Build
Creative Lead
DOMO sought to empower the home fitness company to easily produce custom, interactive, cinema-grade live content for their consumers. Working from a re-defined brand positioning, two stages and four new camera angles were paired with an LED wall, for on-camera brand integration and user connectivity, and a unique collection of lighting design looks to flatter and empower each instructor.
Team Credits:
Collaboration Company: DOMO
Executive Creative Director: Andre Stringer
Creative Lead: Ginger Boyd
DP: Eric Ulbrich
Programmer: Kyle Soble
Producer: Dawn Fidrick