SWRVE // For Work or Whenever

Creative [&] Director

Exploring the concept of traditional workwear for Swrve’s new collection of 4-Way Stretch High-Performance Denim. Swrve is known for making high-quality performance menswear designed for movement — from hiking to cycling and everything in between  — without sacrificing design or tailoring. With this collection, the brand was re-launching their Performance Denim with new, 4-way stretch fabric. I wanted to explore the more traditional history of denim as workwear, in a new and fresh way. We featured three modern-day workers — a hobby truck mechanic, an artist-woodworker, and a tattoo artist. All individuals who are decidedly untraditional in their style of work, but still require the function and durability of a modern pair of high-performance stretch jeans.