Under Armour // Put ‘em to the Test

Director

A series of product testimonial videos featuring real athletes sharing how their Under Armour gear has helped them push their limits and reach their full potential. With this project, I sought to strike the delicate balance between unfiltered, authentic athlete reviews and capturing UA products in a way that was both on-brand and established their technical benefits. We cast real athletes and captured a combination of scripted lines and ad-libbed, off-the-cuff feedback to craft a powerful yet relatable performance.

The Made for You video shares how lack of diversity in shoe design may contribute to the persistent gender gap in sports participation, as many women report feeling uncomfortable or unsupported in their footwear. To address these issues, it is crucial to increase representation and diversity in the running shoe industry, while also conducting research on the unique biomechanical and anatomical differences between male and female runners.